Eitelberg Limited was established to deliver a diverse set of skills and interests with a focus on sustainability.


Bringing together a selection of varied experiences and expertise, I am able to offer a range of services that may be applied to any industry or sector.

I have the intellect and experience gained from working in both the corporate and consulting sectors, with a strong focus on collaboration, stakeholder management, and effective communication skills. My passion is people and the environment – sport, nutrition and the built environment are merely a delivery mechanism.

Benjamin Eitelberg
Founder and Principal

I am a management consultant, inspiring and enabling long-term sustaining solutions for business, health and sport.


I have twenty years of full-time working experience across two very diverse career paths. Following a career in a very demanding corporate world whilst accommodating a passion for training and competing in endurance sporting events, as well as coaching the latter years, I know first-hand the delicate management required to maintain a healthy and sustaining balance.


My work experience includes innovation, strategy, delivery and inspiring people in South African, New Zealand and Australian markets. I am an early adopter and never afraid to trial new concepts, striving for real sustainable growth by establishing long-term objectives and setting out to achieve them in a structured and efficient manner. Creating Sustainable Growth.


A highlight of my career achievements to date are:

  • Establishing a retail property team for a major NZ telecommunications company to successfully deliver a complete rebrand and store redesign across a nationwide portfolio.

  • Initiating and delivering New Zealand’s first environmentally sustainable purpose-built retail premises.

  • Leading the creation and publication of a construction industry-recognised delivery protocol, subsequently endorsed by the New Zealand Property Council and Department of Building and Housing.

  • Selection to a High Potential Leadership Programme for a major Australasian financial institution.

  • Establishing a well-recognised and trusted endurance sports and plant-based nutrition coaching business.


As an athlete, I am a New Zealand age-group representative at aquathlon, sprint and Olympic distance triathlon, cross triathlon and XTERRA. I first achieved national representation for South Africa in 2003. I have also been appointed as Team Manager and Team Captain to various New Zealand triathlon teams.


Whilst coaching initially was a hobby to help friends, Fitness Locker was established in 2011 as a platform for me to fulfil my passion for helping people succeed through triathlon and other endurance sports. I have had unique opportunities to shadow world-renowned individual and team coaches, work with a vast range of ability and experienced athletes, and deliver training camps, workshops and clinics throughout New Zealand and parts of Australia. I have a wealth of experience and knowledge to share with my athletes. Read my coaching profile here.


Using my personal journey and successes, I am also an avid advocate for a wholefood plant-based lifestyle, not only as a means for athletes to improve their performance and recovery but for health reasons in general.


I am well-travelled, educated across various cultures and multi-lingual thereby providing a well-balanced and softer approach to delivering solutions. I bring together experiences and skillsets from two diverse industries, creating new synergies that provide a unique approach to many situations.




  • BSc Construction Management (Honours)


  • Triathlon New Zealand Level 3 accredited coach

  • Cycling New Zealand accredited coach

  • Triathlon New Zealand Open Water Swim Certified Coach


  • Vegan Nutritionist Diploma

  • Sports Nutrition Business Diploma


  • Foundations of Heart Rate Variability

  • No Exceptions Training Certified Coach (Halberg Disability Sports Foundation)

  • Functional Movement Systems Professional

  • Trigger Point Performance Therapy Certified Trainer

  • TRX Suspension Certified Trainer

  • Introduction to Aromatherapy

  • Introduction to Homeopathy


Current Positions:

  • Member of the Triathlon New Zealand Age Group Selection Commission

  • Member of The International Alliance of Holistic Therapists


Languages Spoken:

  • English (native/bilingual proficiency)

  • French (professional working proficiency)

  • Afrikaans (elementary proficiency)

  • Spanish (elementary proficiency)

Accredited Coach_L3_vert_green.jpg
XTERRA Certified.png

© 2019 Eitelberg Consulting Group. All Rights Reserved